In recent years, I have had the opportunity to work and learn from top brands in the industry, such as Coconut Beauty, Doonails, Bootaybag, and more. This experience has not only enabled me to understand what makes a good direct response ad but also to comprehend the science behind creating videos that convert, drive sales, and pay attention to key performance indicators such as Hook rate, Hold rate, and average video playtime. Additionally, it has allowed me to create and optimize videos based not only on my creativity and gut feeling but also on real data.